To be more than just a sound-bite slogan, your brand and purpose must permeate every aspect of customer, employee and supplier touchpoints. That's the foundation of brand love and loyalty.
If you missed our recent webinar with StrategyCorps, you can watch on demand.
With a flurry of activity precipitated by the Coronavirus, bankers have demands like never before: PPP lending, refis, new loans to fund expansions... and shifting sands have everyone on their toes.
For most bankers, it's challenging and rewarding.
The COVID-19 pandemic is taking us all on a roller coaster. As a financial institution, your brand must be steady, solid and trusted through thick and thin. These times are feeling pretty thin for many individuals and businesses. So do some smart investing in your social media to show customers and the community that you have their backs.
The fortune cookie I opened recently read: “A banker is someone who lends you an umbrella when the sun is shining.” I think it was meant in a tongue-in-cheek way, but I choose to take a different perspective. In this unprecedented time fighting the COVID-19 virus on all fronts, I’m grateful for bankers who are ready and willing to help—rain or shine.
With everyone at arm's length to protect from the Coronavirus, it can feel difficult to maintain warm connections. Here are best practices for at-a-distance customer experience you and your staff can implement today.
See our handy checklist and get started:
