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Blog: Bank Marketing Insights

Break the ice: 4 ways to better cold calls

Whether you’re growing customers, pitching a reporter or recruiting board members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.

Here are 4 ways to make those efforts less frosty and more productive.

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Pardon me, but your slip is showing

Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.

Here are some trouble spots to look out for—and what to do about them.

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