FINANCIAL MARKETING INSIGHTS
How banks can help millennials into the financially independent future
There are countless personal finance movements that have evolved since the pandemic and many of them are picking up steam with millennials. One of these is FIWOOT, which stands for Financial Independence, Work On Own Terms. Banks and credit unions can be valuable partners by helping guide customers who seek the FIWOOT lifestyle.
Employer branding: 3 vital elements that elevate financial institutions
8-minute video
The conversation is everywhere: quiet quitting, quiet firing, the Great Resignation and "how can I find great talent?" The antidote to this pain is a strong employer brand. But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.
Savvy bank marketers are the CEOs of their own careers
In the current economy, jobs and choices are plentiful. Movements like “the great resignation” and ”quiet quitting” are getting lots of attention. Ultimately, these—and other trends to come—are about personal satisfaction and rewarding work.
20 Questions to ask when you need strategy instead of tactics
In the day-to-day rush, it’s easy to get dazzled by new, shiny ideas. Business leaders can find themselves asking, “Wouldn’t it be great to have a new video?” or plunging headlong into planning a special event with lots of glitz—without asking how success will be measured and if the effort will move the company toward its goals.
Customer success managers: Keys to millennial business owner loyalty
Millennials form the largest adult generation in North America, numbering 76 million people.
Thirty percent of them have a small business or a side hustle, and “entrepreneurship is the goal of 56 percent of them,” reports Forbes. This should be a wake-up call to bankers everywhere.
