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Blog: Bank Marketing Insights

Employees: the power brokers of your brand

You work very hard to craft a consistent brand message. That only takes you so far.

The real power brokers of the brand are employees. Read more for just a glimpse of all the ways they can help build the brand—or torpedo it.

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Business spaghetti: stop waiting to see what sticks

"Things change so fast, there's no room for a plan," we've heard more than once—from more than one CEO. They don't want to be tied down, so they throw out random tactics and wait to see what sticks. Here are 3 ways to be ready for change while still working a smart plan for your brand.

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Choosy brands choose Groucho—right?

Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."

Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.

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Shipping Today

Order Martha Bartlett Piland's groundbreaking book on financial branding now and start building a brand your customers will love.

“Beyond Sticky” will be available at all major book sellers this fall.

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