FINANCIAL MARKETING INSIGHTS
Your bank's consumer research may generate flawed data (here's why)
Financial marketers are famous for saying in ads and promotions, “We have excellent personal service.” (Who ever says they have lousy service!) They often don’t back up the claim with the kind of listening that helps them deliver more than services,
Building a Financial Education Program for Millennials
6-minute video
The largest adult generation—Millennials—have low levels of financial literacy, holding them back from achieving their financial goals. Banks, credit unions and advisors offer plenty of needed services, but they don't currently offer the education that is the point of entry for many of these potential customers.
Millennial Branch Managers as Business Developers
Millennial branch managers are eager to develop new relationships for banks. But many may not have the experience or the training to confidently get out on the field and win that new business. Don’t leave them frustrated or worse: intimidated.
Of course they need a sales training program, standout collateral materials and branded talking points.
But they need more.
Mining for CX gold: how financial institutions must engage employees
Employees are an untapped trove of information at most banks and credit unions. They will tell you a lot more than you think and often are eager to do so.
Attracting and Retaining Millennial Talent to Your Financial Brand: 3 Essentials
3-minute video
Low interest rates continue to squeeze margins. Competition is fierce. So if you don’t have the right team in place, how will your institution grow? Hiring is harder than ever. Make sure your brand is attractive to those who will engender love and loyalty.
