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Blog: Bank Marketing Insights

Attracting and Retaining Millennial Talent to Your Financial Brand: 3 Essentials

Martha Bartlett Piland shares insights from millennials about what they want from financial institutions3-minute video
Low interest rates continue to squeeze margins. Competition is fierce. So if you don’t have the right team in place, how will your institution grow? Hiring is harder than ever. Make sure your brand is attractive to those who will engender love and loyalty.

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The Millennial Wealth Management Key: Relationships

multiple colors of ropes tied together in a firm know to represent relationships

Forbes predicts that by 2030, millennials will hold five times the wealth they have today and be the richest generation in history. Those are staggering statistics that represent a potentially huge and not-to-be-missed opportunity for banks with wealth management and trust departments.

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Financial branders: what millennials want may surprise you

Martha Bartlett Piland shares insights from millennials about what they want from financial institutions7-minute video
What do millennials want from their banks, credit unions and financial advisors? Yes, the want digital. But they want personal relationships, too.

Here's our 7-minute video with insights from the Banktastic National Millennial Advisory Board on what they expect from their financial relationships and how you can build a more relevant brand.

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How Financial Institutions Can Clean Up Sloppy Brand Habits

Green cleaning gloves on a velvet background

Customers are more connected to you digitally than ever before. They’re also coming to your lobbies and drive-throughs and seeing your bankers out in the community at events, restaurants and businesses, at least when Covid permits. In short, your brand is visible nearly everywhere, all the time.

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Burn notice: finserv marketing intelligence from fabled spies

blank billboard with ckustomers speeding past

The television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart

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