10 Years Ago, Targeting Millennials Was Critical – What Now?
Many bankers have grown weary of marketing to Millennials. Who can blame them? The huge generation has been in the marketing spotlight for at least 10 years. By now, many banks and credit unions figure that as long as they offer online tools and a mobile app — and launch some hip digital ads — they’ll attract hordes of Millennial consumers.
It’s more complicated than that, and it will take some hard work.