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Blog: Bank Marketing Insights

How you treat people in the worst of times is what they’ll remember in the best of times.

Man looking through binoculars for future profitability for his financial institution“Banker’s hours” are gone: customers expect to manage their finances when it’s convenient for them. And today’s race to conduct more financial transactions online is important for safety as well as convenience.

And yet, bankers must never lose sight of the need for a human touch.

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Test kitchen for irresistible financial brand ideas

Man looking through binoculars for future profitability for his financial institutionAs branders, the temptation to embrace a new trend can be as irresistible as that second (or third) Girl Scout cookie. It’s always a good idea to stay attention-getting. It’s also vital to be a steward of the brand you’ve worked so hard to build.

Before your team succumbs to temptation, here’s a 1-2-3 checklist to help evaluate before you indulge.

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Observe and Innovate

Man looking through binoculars for future profitability for his financial institutionEven in a highly regulated industry, there's opportunity for innovation. A daily focus on creating new solutions to forecasting—and addressing—customer needs is what will separate your brand from all the rest.

Our 5-minute video offers 3 ways to build the habits that spark innovation throughout your organization.

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3 Essentials of Truly Strategic Creative Work

Martha Piland introduction of video on strategic creative marketing for financial brandsit's fun to brainstorm with your team or your marketing agency to come up with new campaign ideas for your brand. When you get into the flow, many brilliant creative approaches may emerge. But how do you know if they're strategic, on target and results-oriented? Start with strategy as your foundation.

Watch our 5-minute video for more.

 

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3 Steps to Stronger Bank Advisory Boards

Man looking through binoculars for future profitability for his financial institutionFinancial institutions that develop and use their advisory boards correctly generate love and loyalty for their brands. And that tranlates into revenue and profit. Whether you have a single advisory board or a board in each market, you can't afford the "we've always done it this way" approach.

Our 5-minute video offers 3 ways to build your advisory board muscle.

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