FINANCIAL MARKETING INSIGHTS
Millennial financial woes can inspire better bank products and marketing
The financial challenges facing millennials are intense, and they need help. While millennials’ financial struggles are similar to those of previous generations, millennials also have unique needs that true marketing game-changers will notice and address. Fast.
Before a crisis: media relations essentials for every financial brand
Every financial marketer must be prepared to handle media relations in a crisis. Expert marketing professionals develop relationships with the media before a crisis—or an opportunity for positive press—presents itself.
Employers looking for fresh grads: here are some things Gen Z hopes you’ll offer
Many financial marketers are considering how to attract Gen Z customers. But they must also be thinking about how to attract them as employees. Some members of Gen Z are already in the workforce. And many more are on their way.
Are you ready?
An employer brand is much more than great benefits: four banks that excel
Employer brands will always be a big deal. Because whether it’s a tough hiring environment or an easy one, banks still need to attract and retain the best talent. The kind of talent that embraces the brand purpose also helps advance business goals. Finding them and keeping them requires a strong employer brand.
To attract people who share your bank’s purpose, you have to start from the inside out:
The ever-changing tax landscape
Death, taxes and tax changes: these are certain. Change and uncertainty can create both chaos and opportunity. This six-minute video by Alexandra Reilly, CFMP, addresses how bankers can help customers make better financial decisions when their tax situation changes year to year, and how to bring value and partnership to the banking relationship.