Blog - Banktastic

Blog: Bank Marketing Insights

A (brand) new shiny '22 is here

Though this week heralds the arrival of a brand new year, we’ll be making resolutions for the next year before we know it.

cupcake sweet 16 for your brand Don't let the year slip away because you were too busy.

Here are 12 strategies for a financial brand that builds love, loyalty and profit.

Nearly half of these Brand Best Practices involve employees. With their partnership and unwavering commitment to growing your organization, you'll thrive. Without them, the journey is ever so much harder.

Don't delay: get your brand ready for the new year and beyond by starting now.

Your bank's consumer research may generate flawed data (here's why)

ear listening with circles and sound waves bouncing in

Financial marketers are famous for saying in ads and promotions, “We have excellent personal service.” (Who ever says they have lousy service!) Yet they often don’t back up the claim with the kind of listening that helps them deliver more than services,

Millennial Branch Managers as Business Developers

bright burst of light at sunrise on green horizon

Millennial branch managers are eager to develop new relationships for banks. But many may not have the experience or the training to confidently get out on the field and win that new business. Don’t leave them frustrated or worse: intimidated.

Of course they need a sales training program, standout collateral materials and branded talking points.

But they need more.

Building a Financial Education Program for Millennials

Alex Reilly shares insights from millennials about financial education they want 6-minute video

The largest adult generation—Millennials—have low levels of financial literacy, holding them back from achieving their financial goals. Banks, credit unions and advisors offer plenty of needed services, but they don't currently offer the education that is the point of entry for many of these potential customers.

Mining for CX gold: how financial institutions must engage employees

Golden light beams shining up in increasing heights on a dark background

Employees are an untapped trove of information at most banks and credit unions. They will tell you a lot more than you think and often are eager to do so.