Blog: Bank Marketing Insights

Bank Branding Lessons from Marines and Ballerinas

Like a strong brand ballerinas dance in step

Just like the Marine Corps or a corps de ballet, people in an elite, high performance bank are in step. They have solidarity of purpose and movement. And working together, their brand is nearly impossible to defeat.

That healthy financial brand starts with aligning purpose, processes and the people inside of your institution.

A healthy corps = a healthy brand

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Silver is Gold: Create a Better Bank Experience for Senior Customers

Silver is Gold for Banks

While we can expect a huge wealth transfer in the next two decades, senior citizens still have the lion’s share of the wealth in America. And while bankers are looking ahead to better serving millennials and Gen Z consumers with technology and a disruption of the old banking model, they can’t abandon the old model entirely.

If Grandma's not happy, nobody's happy.

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Your audience trusts strangers for financial advice. Why not you?

Ask stranger financial questions

Many of your millennial audience will trust people they barely know on social media for financial advice. Why are they not coming to you with their questions instead?

While your bank has many resources, much of what you’re advertising is related only to products you have to sell. But your most valuable asset is trust.

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Order Today!

Shipping Today

Order Martha Bartlett Piland's groundbreaking book on financial branding now and start building a brand your customers will love.

“Beyond Sticky” will be available at all major book sellers this fall.

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