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Blog: Bank Marketing Insights

The infrastructure of your institution starts with culture

Freeway with zooming cars and bright lights supported by infrastructureOften unseen, corporate culture is your essential power supply that keeps everything moving full speed ahead. And like technicians who conduct an energy audit, or engineers who design bridges, you need to ensure your institution is fit from the inside out.

Here are three ways to ensure your infrastructure supports a powerful financial future.

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Leap off the commodity hamster wheel: on demand webinar

Get off the commodity hamster wheel webinar for bankersTo be more than just a sound-bite slogan, your brand and purpose must permeate every aspect of customer, employee and supplier touchpoints. That's the foundation of brand love and loyalty.

If you missed our recent webinar with StrategyCorps, you can watch on demand.

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Five ways to be an all-weather financial brand

Build the currency of trust through social media for your bank brandThe fortune cookie I opened recently read: “A banker is someone who lends you an umbrella when the sun is shining.” I think it was meant in a tongue-in-cheek way, but I choose to take a different perspective. In this unprecedented time fighting the COVID-19 virus on all fronts, I’m grateful for bankers who are ready and willing to help—rain or shine.

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Dig a well before you are thirsty—the future is almost here

Build a well before your brand gets thirsty.With a flurry of activity precipitated by the Coronavirus, bankers have demands like never before: PPP lending, refis, new loans to fund expansions... and shifting sands have everyone on their toes.

For most bankers, it's challenging and rewarding.

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Five ways to build your currency of trust

Build the currency of trust through social media for your bank brandThe COVID-19 pandemic is taking us all on a roller coaster. As a financial institution, your brand must be steady, solid and trusted through thick and thin. These times are feeling pretty thin for many individuals and businesses. So do some smart investing in your social media to show customers and the community that you have their backs.

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