Banktastic Expertise - Butterfly Origami

Blog: Bank Marketing Insights

Why a sales contest can put your brand on dangerously thin ice

Last week at a social event, I spoke with a man who works at a local community bank. I asked about his job and he shocked me by saying “I hate it!” then told me about how he and his associates are pressured to sell additional products to customers and he feels it’s “immoral to try and sell them things they don’t need.” Yes, he said immoral. 

Read more ...

3 things every bank can learn from IKEA

Think IKEA is just about low-cost furniture for dorms? Think again. It's a company well-founded in purpose, offering nesting and affordable design for all. IKEA can teach every banker how to grow loyalty and profit from the inside out. Read on for our 3 favorite ways.

Read more ...

Order Today!

Shipping Today

Order Martha Bartlett Piland's groundbreaking book on financial branding now and start building a brand your customers will love.

“Beyond Sticky” will be available at all major book sellers this fall.

American Century Investments logo     Bank Performance Group logo      FHLBank Topeka logo gray       Flow Capital logo      FOF Logo Tag RGB       GNBank logo    GTrust logo    HBLogo     KS Treasurer Seal      Learning Quest Logo    Mize Houser logo   myers and stauffer    Peoples Banking Unusual logo    Silver Lake Bank Great Service     SquareOne Credit Suite logo      United Bank and Trust     us bank logo     Vision Bank logo