Banktastic Expertise - Butterfly Origami

Blog: Bank Marketing Insights

3 better ways to launch your next campaign: start with employees

It’s time for an update. You’ve held the focus groups, shopped the competition and worked with your agency to create a brand that truly differentiates your institution from all others. One caveat: don’t launch it to customers and the public without a memorable premier for your most critical audience—employees.

Read more ...

Why a sales contest can put your brand on dangerously thin ice

Last week at a social event, I spoke with a man who works at a local community bank. I asked about his job and he shocked me by saying “I hate it!” then told me about how he and his associates are pressured to sell additional products to customers and he feels it’s “immoral to try and sell them things they don’t need.” Yes, he said immoral. 

Read more ...

Order Today!

Shipping Today

Order Martha Bartlett Piland's groundbreaking book on financial branding now and start building a brand your customers will love.

“Beyond Sticky” is available everywhere books are sold. 

American Century Investments logo     Bank Performance Group logo      FHLBank Topeka logo gray       Flow Capital logo      FOF Logo Tag RGB       GNBank logo    GTrust logo    HBLogo     KS Treasurer Seal      Learning Quest Logo    Mize Houser logo   myers and stauffer    Peoples Banking Unusual logo    Silver Lake Bank Great Service     SquareOne Credit Suite logo      United Bank and Trust     us bank logo     Vision Bank logo