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Blog: Bank Marketing Insights

4 tips to spark board engagement

Your board meets regularly. Maybe they sign loan approvals or give advice. Do they do anything else for you? What about growing your organization? It's time to amp up expectations.

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Big Bad Wolves are not real—and there are no silver bullets

The monster lurking around the corner isn’t the economy or absence of a marketing budget. It’s a lack of strategy that keeps you from achieving your business development goals.

While Jack had magic beans, you don't.

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Finding the Financial Forest in the Trees

Sometimes when you’re working in the business instead of on the business, you lose sight of the big picture. You become so embedded in the details, the view is myopic. You’re dealing with trees when you should be managing the forest.

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Marketing minimalism can create large ripples

Doing the minimum.

This has such a negative connotation in our culture, but what if you embraced that concept? What’s the minimum you need to do in order to create the desired impact or change?

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Break the ice: 4 ways to better cold calls

Whether you’re growing customers, pitching a reporter or recruiting board members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.

Here are 4 ways to make those efforts less frosty and more productive.

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