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Banktastic Expertise - Butterfly Origami
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FINANCIAL MARKETING INSIGHTS

The Confidence Divide: Millennials’ Contrasting Views on Retirement Prospects

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Discussions about saving and investing for retirement are often emotionally charged for millennials. And whether the emotions are high or low, there seems to be little middle ground in a recent survey of the Banktastic National Millennial Advisory Board.

  • millennial money mindset
  • National Millennial Advisory Board

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Financial Brand Fire Drills: The importance of practicing in case of crisis

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Media crises can come in many forms, from a mistake made by the institution or its employees, a natural disaster, geopolitical unrest, cyber attack or an industry crisis like the 2023 bank failures. They are always unexpected and they always demand a swift response.

  • brand strategy
  • American Bankers Association Article
  • crisis PR

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Successful bank leadership programs: Five critical elements of success

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The idea of company executive leadership programs to develop employees is not new. IBM pioneered employee training in 1916 and grew it to what many consider legendary status. And for years, this focus on employee development has spread and crossed industries far beyond the halls of that company. 

  • Employer Brand
  • Employee Engagement
  • leadership
  • Succession planning

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Mind your (banker's) manners with customers

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Does your institution teach your employees good manners? Great customer service boils down to this. This isn't about being fancy or pretentious. It's about treating the other person in a way that makes them feel comfortable, welcome and valued. And for customers, this isn't a one-size-fits-all. 

  • customer journey
  • customer experience
  • lending
  • millennials
  • mortgages

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Four Ways to Foster a Blazing Culture of Creativity in Your Organization

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Imagine creating an environment in your organization where creativity blazes with the fervor of a Taylor Swift fan. Even with the help of AI tools like Bard and ChatGPT, it will probably never be completely effortless. But with practice and establishing the right work ethic, creativity can burn hot.

  • innovation
  • creativity

Read more …

  1. A Millennial Home Loan Horror Story
  2. Brainstorm Bootcamp: 3 steps to train your brain (and team) for more fruitful idea generation
  3. Millennial financial woes can inspire better bank products and marketing
  4. Before a crisis: media relations essentials for every financial brand

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

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