Banktastic Expertise - Butterfly Origami

Blog: Bank Marketing Insights

Do you live your slogan, or are you a copycat bank?

Nearly every financial institution has a slogan. They believe it helps set them apart from competitors. And they think it’s a key part of their brand. While that may be so, we see two big problems with a majority of these slogans: 1) they don't truly differentiate, and 2) there’s no real support behind the promise.

That's a big, bland problem.

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Is your brand as appreciated as an extra button?

Why should you be an “extra button” brand? The extra button brand is the one who gets a customer by when he’s in a pinch. It's the brand that helps a customer save face. It's the brand that has your back.

Deliver that kind of service, and you’re the life saver that builds unquestionable loyalty.

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