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Blog: Bank Marketing Insights

3 Steps to Stronger Bank Advisory Boards

Man looking through binoculars for future profitability for his financial institutionFinancial institutions that develop and use their advisory boards correctly generate love and loyalty for their brands. And that tranlates into revenue and profit. Whether you have a single advisory board or a board in each market, you can't afford the "we've always done it this way" approach.

Our 5-minute video offers 3 ways to build your advisory board muscle.

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Banks, Sports Sponsorships and COVID: Three Ways to Win

Man looking through binoculars for future profitability for his financial institutionCollege football won’t happen this fall on most campuses, as a handful of major athletic conferences continue to wrangle the issue. Major League Baseball is back. Sort of. And Yogi Berra was prescient when he said “the future ain’t what it used to be.” If your institution is banking on sports sponsorships to boost your marketing, the future certainly looks different than it used to.

Whether sponsoring hometown youth baseball teams or teams in the big leagues, you need to build your fan base.

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The infrastructure of your institution starts with culture

Freeway with zooming cars and bright lights supported by infrastructureOften unseen, corporate culture is your essential power supply that keeps everything moving full speed ahead. And like technicians who conduct an energy audit, or engineers who design bridges, you need to ensure your institution is fit from the inside out.

Here are three ways to ensure your infrastructure supports a powerful financial future.

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10 Years Ago, Targeting Millennials Was Critical – What Now?

Man looking through binoculars for future profitability for his financial institutionMany bankers have grown weary of marketing to Millennials. Who can blame them? The huge generation has been in the marketing spotlight for at least 10 years. By now, many banks and credit unions figure that as long as they offer online tools and a mobile app — and launch some hip digital ads — they’ll attract hordes of Millennial consumers.

It’s more complicated than that, and it will take some hard work.

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Leap off the commodity hamster wheel: on demand webinar

Get off the commodity hamster wheel webinar for bankersTo be more than just a sound-bite slogan, your brand and purpose must permeate every aspect of customer, employee and supplier touchpoints. That's the foundation of brand love and loyalty.

If you missed our recent webinar with StrategyCorps, you can watch on demand.

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