Banktastic Expertise - Butterfly Origami

Blog: Bank Marketing Insights

What tourist-y restaurants can teach banks about being sticky

I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in the crowded restaurants. Many seemed perfectly happy offering mediocre food and sticky seats. They know I probably won’t be back, because some other stranger will take my place. They're just in it for today's dollar.

On the flip side, you actually want stickiness in your institution. You're in it for today's and tomorrow's dollars.

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Bankers: how excellent service devalues your brand

I recently asked a variety of C-level people how often they were called on by a banker trying to get their business. I heard one thing that surprised me—and it’s not what you think.

Several said they don’t really need a loan, so they weren’t that interested in talking to a banker. Wait. What?!

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