The conversation is everywhere: quiet quitting, quiet firing, the Great Resignation and "how can I find great talent?" The antidote to this pain is a strong employer brand. But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.
Financial institutions must develop a strong employer brand to attract and retain top talent.
This 8-minute video from Martha Bartlett Piland, CFMP, tells what an employer brand is, what it is not, the 5 attributes of every successful brand and 3 ways to ensure your bank or credit union employer brand is a magnet for talent attraction and retention and—ultimately—customer loyalty.
Subscribe to Banktastic's YouTube channel for more content on financial branding and marketing.
For more of our best practices for employer branding and a powerful culture see our article: The infrastructure of your institution starts with culture. Or to see the article containing the brand alignment chart shown in this video, see: Bank Branding Lessons from Marines and Ballerinas.
If you're looking for a financial marketing agency to help create an employer brand that elevates you far above the competition and builds love and loyalty, we can help. Be the employer of choice! If you'd like to talk, contact Martha Bartlett Piland by