Banktastic Expertise - Butterfly Origami
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Quit telling people you have clean restroom

Too many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. Guess what: that's as effective as a sign saying "clean restrooms."

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Pardon me, but your slip is showing

Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.

Here are some trouble spots to look out for—and what to do about them.

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3 better ways to launch your next campaign: start with employees

It’s time for an update. You’ve held the focus groups, shopped the competition and worked with your agency to create a brand that truly differentiates your institution from all others. One caveat: don’t launch it to customers and the public without a memorable premier for your most critical audience—employees.

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Practice makes permanent: for music and brands

You're heard the expression "practice makes pefect." Esteemed music professionals will tell you a better motto is "practice makes permanent."

Here are their words of wisdom for bankers who want their business to perform like rockstars.

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Why your officer calling program is destined to fail

You have new marketing brochures, a fantastic iPad sales presentation and you’re ready to turn your bankers loose. You're certain this is the time they’ll get out there and land some shiny new relationships.

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