Banktastic Expertise - Butterfly Origami
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First national banks are confusing the heck out of us

When I was a new college freshman, a classmate who was also from out of town attempted to make a deposit in the local “first national bank.” It wasn’t the same “first national” that she had at home, but she hadn’t realized that. Some big confusion about her account ensued.

A couple of the frat boys next door thought it was hilarious.

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What’s green and goes round and round all day?

Your first answer might conjure playground riddles from first grade: a frog in a blender. But it also might be the answer to a common struggle for merging institutions: their advisory boards.

Without proper planning and an intentional effort, blending cultures of two advisory boards may cause things to “go round all day.”

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Blending cultures in a merger–3 lessons from the Brady Bunch

Mergers and acquisitions are increasingly commonplace in the financial industry. So if your institution is joining or acquiring another, what do you do to ensure a perfectly blended culture that leads to consistent brand and customer experience at all branches?

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Do you live your slogan, or are you a copycat bank?

Nearly every financial institution has a slogan. They believe it helps set them apart from competitors. And they think it’s a key part of their brand. While that may be so, we see two big problems with a majority of these slogans: 1) they don't truly differentiate, and 2) there’s no real support behind the promise.

That's a big, bland problem.

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Is your brand as appreciated as an extra button?

Why should you be an “extra button” brand? The extra button brand is the one who gets a customer by when he’s in a pinch. It's the brand that helps a customer save face. It's the brand that has your back.

Deliver that kind of service, and you’re the life saver that builds unquestionable loyalty.

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