FINANCIAL MARKETING INSIGHTS
Smarter new year's resolutions for financial marketers
The arrival of a new year is upon us. Have you started making actionable resolutions for your financial brand?
Don't let the new year slip away because you were too busy.
Here are 12 strategic resolutions for a more powerful brand. Nearly half of these Brand Best Practices involve your culture. With employee partnership and commitment to growing your organization, you'll thrive. Without them, the journey is ever so much harder.
Combat millennial financial stress and trauma
7-minute video
Financial stress is pervasive in the United States. Even more troubling, financial trauma is experienced by nearly 25% of Americans, even higher at 36% among Millennials. Guilt, shame and the lack of financial literacy and acumen perpetuate bad habits. Stigma keeps people silent and hobbles hope of establishing a healthy relationship with their money. What's the role of financial institutions, and how can they help?
How to win the banking business of millennial entrepreneurs
The millennial business owner market is growing, and many feel their banks only partially fulfill their needs. Unfortunately, many bank marketers still fall back on promoting mobile banking, checking and loans and stop there. But millennials need more than the standard banking services.
How banks can help millennials into the financially independent future
There are countless personal finance movements that have evolved since the pandemic and many of them are picking up steam with millennials. One of these is FIWOOT, which stands for Financial Independence, Work On Own Terms. Banks and credit unions can be valuable partners by helping guide customers who seek the FIWOOT lifestyle.
Employer branding: 3 vital elements that elevate financial institutions
8-minute video
The conversation is everywhere: quiet quitting, quiet firing, the Great Resignation and "how can I find great talent?" The antidote to this pain is a strong employer brand. But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.