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16 easy ways to make commercial customers feel like rock stars
Are you making yourself indispensable to your business customers? Treat them like rock stars
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3 Steps to Stronger Bank Advisory Boards
3 things every bank can learn from IKEA
Think IKEA is just about low-cost furniture for
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4 tips to spark advisory board engagement
Your board meets regularly. Maybe they sign loan approvals or give advice. Do they do anything
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Bankers: how excellent service devalues your brand
I recently asked a variety of C-level people how often they were called on by a banker trying
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Bankers: make more confident business development calls
Better business development starts with heartburn
When a business development team gets charged up and ready to call on prospects, they’re often
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Big Bad Wolves are not real—and there are no silver bullets
The monster lurking around the corner isn’t the economy or absence of a marketing budget. It’s
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Break the ice: 4 ways to better cold calls
Whether you’re growing customers, pitching a reporter or recruiting board members, you have to
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Choosy brands choose Groucho—right?
Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong
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Don't leave employees (and customers) in the dark
Everyone is busy. Like many high-performing employees, your people may be running as fast as
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Employees: the power brokers of your brand
You work very hard to craft a consistent brand message. That only takes you so far.
The
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How to pay more than lip service to your brand
Many financial institutions struggle with differentiating themselves in this commodity-mindset
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Make your customers look good to their customers and win at customer loyalty
Many community financial institutions say they’re customer-centric, yet have a brand promise
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Making Your Auto Loan Business Go the Distance
Millennial Branch Managers as Business Developers
Observe and Innovate
Purpose + Action = Truly Differentiated Financial Brands
Quit telling people you have clean restrooms
Too many institutions tout fast, local loan decisions and personal service like they're the
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Shhhh! Stop using the *S* word.
Many community bankers struggle with getting all of their staffers to feel confident with
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Stop calling on the usual suspects for your advisory board
Lots of community banks have an advisory board of 8-10 local movers and shakers. Some of these
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Stop hiring tellers—you need listeners
The moniker “teller” has been around in banking since time immemorial. And while it may feel
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Strategic alliances can multiply your reach—and your value—to customers
When was the last time you thought about putting your well-known contacts and customers
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Sweet 16: a (brand) new year is here
Though this week heralds the arrival of a brand new year, we’ll be making resolutions for next
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The ever-changing tax landscape
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The surprisingly effective response to a customer complaint
I recently had trouble with a community bank’s technology and emailed a banker there to
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What tourist-y restaurants can teach banks about being sticky
I was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in
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Why your officer calling program is destined to fail
You have new marketing brochures, a fantastic iPad sales presentation and you’re ready to turn
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