FINANCIAL MARKETING INSIGHTS
You, you, you: the secret brand-building weapon for banks and credit unions
Inclement weather kept us indoors recently, which led to a long-procrastinated task of cleaning out an old box of photos and memorabilia. Tucked inside was something I hadn’t seen in decades: a laminated newspaper clipping from more than 30 years ago, announcing a scholarship I had received.
Employer brand self-assessment for banks and credit unions
Benefits are competitive. Culture statements sound similar. “Great place to work” shows up everywhere. So when employees are asked what makes their institution different from another bank or credit union, the answers often blur.
That means employees, candidates and prospective customers are confused.
4 Crucial elements your Brand Standards are probably missing
A brand isn’t proven in a style guide. It’s activated in decisions: who to hire, who to serve and how to show up in the world—in an integrated, cohesive way. Unfortunately, those are exactly the things most brand standards never address.
Here are four things your brand standards can’t afford to leave out.
4 Elements of a winning credit union employer brand
To attract the best and the brightest talent to your credit union, a strong employer brand is everything. With Baby Boomers retiring and mid- and senior-level positions opening up in large numbers, the time to elevate your employer brand to topnotch is now.
Beyond pink events: designing a women’s bank affinity group with staying power
Women-focused “clubs” at banks and credit unions have come a long way from the days of pink gloves and bus trips. Today’s women expect real value for their time and attention. Offer them access, education and meaningful connections that support both their financial lives and careers.
