FINANCIAL MARKETING INSIGHTS
Environmental Branding for Total Brand Immersion
Creating a powerful brand experience goes far beyond having a sign outside and welcome mat at the front door. It's about expressing the brand's personality and promise everywhere. Read on for ways your environment can get your brand off the B list.
Quit telling people you have clean restrooms
Too many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. Guess what: that's as effective as a sign saying "clean restrooms."
Pardon me, but your slip is showing
Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.
Here are some trouble spots to look out for—and what to do about them.
Practice makes permanent: for music and brands
You're heard the expression "practice makes pefect." Esteemed music professionals will tell you a better motto is "practice makes permanent."
Here are their words of wisdom for bankers who want their business to perform like rockstars.
3 better ways to launch your next campaign: start with employees
It’s time for an update. You’ve held the focus groups, shopped the competition and worked with your agency to create a brand that truly differentiates your institution from all others. One caveat: don’t launch it to customers and the public without a memorable premier for your most critical audience—employees.
