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16 easy ways to make commercial customers feel like rock stars
Are you making yourself indispensable to your business customers? Treat them like rock stars
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3 better ways to launch your next campaign: start with employees
It’s time for an update. You’ve held the focus groups, shopped the competition and worked with
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5 ways to get a super sticky, can't-put-it-down brand
For many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5
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Are you building your brand or merely paying to display your logo?
Bankers: how excellent service devalues your brand
I recently asked a variety of C-level people how often they were called on by a banker trying
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Before you shoot down that new ad campaign idea: the target audience isn’t you.
Don't leave your customers out of your marketing equation
First national banks are confusing the heck out of us
When I was a new college freshman, a classmate who was also from out of town attempted to make
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Millennials trust strangers for financial advice. Why not you?
The surprisingly effective response to a customer complaint
I recently had trouble with a community bank’s technology and emailed a banker there to
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