FINANCIAL MARKETING INSIGHTS
Are you building your brand or merely paying to display your logo?
Drive around Anytown, USA, and it’s likely you’ll see a fair amount of outdoor advertising for banks promoting free checking, credit cards with rewards, fast online account opening and pay-a-friend services like Venmo. And flip through Anytown’s business publication or read the news online and you’ll see them there, too.
Financial marketers are spending a fortune trying to attract customers who see nothing.
Up, up and away: virtual retreat HOW-TOs for blue skies ahead
The new year is sure to be filled with opportunity if we plan. Yes, I said it. If we plan. Though you may not be able to hold a traditional retreat with your bankers, here’s inspiration for a virtual event that gets everyone connected and moving your institution to new heights.
It's as easy as 1-2-3.
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
All the talk about artificial intelligence, personalization and one-on-one marketing flies in the face of the reality at too many banks and credit unions where 'knowing the customer' is limited at best. Data first, marketing second should be your mantra in today's high-stakes marketplace. The change will take time and effort but can begin with some simple steps.
Better brand audits = better brands
Brand audits are essential for financial marketers who want to be good stewards of their advertising investments. A good audit will help you look for your blind spots. Then you can identify and solve the mixed messages that create confusion for customers, employees and prospects.
How you treat people in the worst of times is what they’ll remember in the best of times.
“Banker’s hours” are gone: customers expect to manage their finances when it’s convenient for them. AI is overhadowing all our conversations. And today’s race to conduct more financial transactions online is important for safety as well as convenience.
And yet, bankers must never lose sight of the need for a human touch.
