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Blog: Bank Marketing Insights

Better brand audits = better brands

Author Martha Bartlett Piland shares insights about brand audits from her book Beyond Sticky in this 5 minute videoBrand audits are essential for financial marketers who want to be good stewards of their advertising investments. A good audit will help you look for your blind spots. Then you can identify and solve the mixed messages that create confusion for customers, employees and prospects.

 

Light the way to building love and loyalty for your financial brand. Watch our 5-minute video for insights from our acclaimed book, Beyond Sticky. For more inspiration, order your own copy here.

 

 

 

 

 

 

 

 

 

 

If your bank or credit union brand is sending mixed messages, schedule a meeting with Martha Bartlett Piland. Let's have an introductory conversation to see how we can help.

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