FINANCIAL MARKETING INSIGHTS
Before you shoot down that new ad campaign idea: the target audience isn’t you.
As a leader in the C-suite, you’re often surrounded by people who defer to your opinion. Maybe there are a few “yes men.” So it can be easy to say you don’t like an ad campaign presented by your CMO and shoot it down without a second thought.
Better development starts with heartburn: part 2
When a bank's business development team gets charged up and ready to call on prospects, they’re often so eager to talk, they forget to find out about what’s keeping the prospect up at night. "Me, me, me!", they say. Don't be that guy.
First national banks are confusing the heck out of us
When I was a new college freshman, a classmate who was also from out of town attempted to make a deposit in the local “first national bank.” It wasn’t the same “first national” that she had at home, but she hadn’t realized that. Some big confusion about her account ensued.
A couple of the frat boys next door thought it was hilarious.
What’s green and goes round and round all day?
Your first answer might conjure playground riddles from first grade: a frog in a blender. But it also might be the answer to a common struggle for merging institutions: their advisory boards.
Without proper planning and an intentional effort, blending cultures of two advisory boards may cause things to “go round all day.”
Do you live your slogan, or are you a copycat brand?
Nearly every financial institution has a slogan. They believe it helps set them apart from competitors. And they think it’s a key part of their brand. While that may be so, we see two big problems with a majority of these slogans: 1) they don't truly differentiate, and 2) there’s no real support behind the promise.
That's a big, bland problem.
