FINANCIAL MARKETING INSIGHTS
Eight areas that are often overlooked in a brand audit
Conducting comprehensive brand audits is not just a good practice, but a necessity for maintaining a strong identity and protecting the brand you’ve invested in building. Whether it's for routine check-ups or considering an overhaul, examining all facets of your bank's communications is crucial. Beware: some elements are easy to miss.
Bank-Free Hustle: millennial side hustles without banking support
According to the latest LendingTree survey of nearly 2,000 U.S. Gen Zers and millennials, more than half of young Americans have a side hustle. And it isn’t just an option, as 80 percent of these side hustlers say they’re more reliant on the extra income because of today’s economy.
A recent survey with the Banktastic National Millennial Advisory Board, a group of nearly 400 millennials across the US, offers some insights and direct quotes that add depth to the numbers.
Strategy, not serendipity: three steps to better creative
Creative development can feel fun and exciting. But without a focused, strategic approach, teams are gambling on heading down a path that leads to nowhere.
By consistently implementing three essential steps–every time—marketers can ensure that their creative work reaches its intended audience and achieves the desired results.
The bank marketer's tightrope: AI, automation, generations and sponsorships
In these tumultuous times, it’s tougher than ever for financial marketers to keep their brand strategies balanced and optimized. With so many choices that are supposed to make their decision-making easier, it’s vital to watch out for the potential pitfalls that come with each opportunity.
How Faulty Research Fails Financial Brands: 3 DOs and a DON'T
I was recently enticed to fill out an online survey about my shopping experience with a favorite retailer brand. At last! I could finally tell them about a customer experience issue that feels like a sharp pebble I can’t shake out of my shoe.
